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About Us

Administration & Soccer

It's not just about the numbers, its about building a community!


Administrating the sport of Soccer in North America can be challenging.  Traditionally "futbol" can be easy to learn, but will take a lifetime to gain expertise.  Anyone that wants to participate, can.  All you need is a ball, a pitch and like-minded team-mates.

The USA and Canada have created the recreational play of soccer and shaped it into something that is managed very different than how other parts of the world do it.

The concept of being in a club and playing on a team in a league is nothing new.  What is new, is that the "pick-up" game amongst friends has changed.

The grass roots play of soccer can be found at every level and every age group.  What's made all of this possible are the social sports software tools that have enabled the player community to organize way more effectively.

This means putting together a good "pick-up" game are what most players like to participate in.  Often players join teams in a league, but those same players also appreciate playing with their favorite local "pickup" group because its flexible to their availability to play.

Sometimes its the social friendships that are being made, sometimes its the group motivation of getting into shape; but what is common amongst all players is their love to play the game!


Player Community

We help you to define the player base you are providing soccer playing opportunities for. 

  • How large is your existing target community? 

  • Where are the playing venues within the community? 

  • What contractual/permitting requirements need to be provided? 

  • What are the dynamics of For-Profit vs Non-Profit organization?

Improving Processes

How do you establish communication with the playing community.  Once you establish the communication channels, how can you transition them from "interest" to "action".

We help you to identify what it takes to deliver a successful program while establishing a continuous improvement methodology.

Field Permits involve proof of insurance, and proof of insurance requires corporate identification for governance and accountability.


We help you to understand the data you are collecting with your programs and utilize various available technology in order to increase your audience of players and playing venues.

Knowledge Services


Contact Us

“Using cloud technologies have helped us to organize our member player information. 

We continually tweak our marketing efforts to communicate with those players and how they could play in 41+ public recreational soccer leagues we service."

Board Member, BASL Soccer

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